is a great article that discusses how and why could play a key role for Obama.
Campus activists... view the Obama campaign as a means to catalyze a new progressive youth movement among the Millennial (18- to 29-year-old) generation that they hope, unlike the political crusades of the 1960s youth rebellion, will be part of a broader, multigenerational coalition... With 44 million eligible voters, the Millennials comprise almost one-quarter of the potential electorate.
Related: Tony Jones thinks in order to win the younger evangelical vote.