Feeling a little “green” burnout? That Buzz in Your Ear May Be Green Noise. “If even well-intentioned activists are feeling overwhelmed, the average S.U.V. driver must be tuning out. And some environmentalists fear that the public might begin to ignore their message before any meaningful change can be accomplished. For them, it’s a time to reassess strategies and streamline their campaigns before it’s too late.” Unfortunately, we will still need to be “green” long after the trendiness wanes.