Nicholas Carr writes about the revival of Marshal McLuhan’s theories in light of the internet. “The internet does seem to represent the fulfillment of McLuhan’s vision, at least in some ways. As we’ve seen with the explosion of blogs, podcasts and homemade videos, the net encourages media participation on an unprecedented scale. If a global village is emerging, it’s on the web.” If you’re a member of LibraryThing, they’re giving away Nicholas Carr’s new book The Big Switch: Rewiring the World, from Edison to Google as part of the November Early Reviewers.